Styleguide

ahead as Brand

Use this guide as a high-level overview of how the ahead brand comes to life.

Our new expression.

Our new expression blends function and inspiration—delivering a digital experience that is both practical and engaging.

In voice, we are clear, confident, and human, fostering connection and motivation. In design, we balance simplicity with energy, creating a visual language that is both intuitive and expressive.

Every touchpoint reflects our mission to connect, engage, and inspire—unlocking the full potential of employees and shaping a thriving company culture.

ahead Values

Honest & Respectful

Our team culture is determined by us - the people in the team. We are all responsible for creating an honest and respectful environment.

Customer Centric

ahead exists to make the life of our customers easier with the best intranet as a service experience from 0 to intranet.

Committed to results

We embrace the everyday challenges and look at them as a training to become better, stronger and more competitive in the Intranet-Market.

ahead Logo

Some description ?

Download:

ahead Logo

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Download:

Colors

Primary colors

Some description ?

#2F42E7
Pantone 2728 C
CMYK

ahead blue

#000034
Pantone 2766 C / Pantone 2768 C
CMYK

dark

#F5F6FE
Pantone 2706 C
CMYK

neutral

#2F42E7
Pantone White
CMYK

white

Secondary colors

Two Column Colour Box

#2F42E7
Pantone 2728 C
CMYK

blue

#000034
Pantone 2766 C / Pantone 2768 C
CMYK

magenta

#F5F6FE
Pantone 2706 C
CMYK

orange

#2F42E7
Pantone White
CMYK

lilac

#2F42E7
Pantone White
CMYK

green

Typeface

Primary typeface

RB Campton Neue is our primary typeface, chosen for its modern, clean, and highly legible design. It embodies the strong, professional, and approachable nature of our brand.